Problem
An outdated logo gives the customer a sense of carelessness in an era in which every little design detail counts. The customer needs reassurance from the shop in which he intends to make purchases.
Solution
A simple yet comprehensive mark with an implied meaning. The negative-space diamond is a symbol of excellence and luxury. Exactly what the brand thrives for, a perfect customer experience. The updated mark goes so well that we expand it to many other deliverables.
